Who you callin' "first?"

I'm not naming names, but it has come to my attention that a certain content creator is being very cavalier with their use of the term "first." This is the same person who's been using the adjectives "best" and "fastest" with no documented evidence to back up their claims.

Let's be clear. The reason I don't make claims like "fastest" and "most effective" is because I don't have a disinterested third party running extensive tests and documentation that conclusively prove these claims. That's the only way you get to use terms like that; otherwise you're simply lying. If I had third party organizations doing such testing, I'd happily put your claims to rest.

Let's try to pretend we're rational, empirical people and be careful about the claims we make, okay? We owe it to the people who buy our stuff not to outright lie to them.